List-Building of a 3-Day Kind

Mention list-building in the online world and email marketing comes to mind.

I had a major list-building of a different kind – the 3-Day Walk for the Cure kind.

And, boy, it sure is long.

Day-Tripping

I remember the days when I packed the morning of a trip.

I was a road warrior in my corporate days, so packing a bag was something I knew how to do.

Now, I make a list.

Okay, to be fair, it’s only this specific trip where I make a list. By the time you read this, I’ll be back in my beloved San Diego.

This trip has turned into an annual three-in-one trip.

1. Participating in my 9th 3-Day Walk for the Cure
2. Visiting San Diego-based clients and prospects
3. Vacation time with friends and lovely beaches

I like to blame the three-fold reason for the list-building – rather than Boomer Brain.

Think about it.

• I need professional attire for my business trip
• I need knock-around garb for hanging out
• And I need everything that goes with the 3-Day Walk

My list ended up on 2 1/2 pages of an Excel document.

The following is just the 3-Day portion.

3-Day Gear

This is a partial list. I kept off some unmentionables – hey, raised in a different era.

• Avis rental info
• Bathing suit for spa – 1 of the best parts of the Walk (the spa-not me in a bathing suit)
• Camera, Capri, Caps, Code/Contract for house
• Drywick workout pants
• Flag for Car
• Gloves
• Headbands
• Kleenex packs
• Lanyard/Credentials
• Names for Walk
• Pins
• Rain poncho
• Safety Pins, Scarf for names, Spa shoes, Sunglasses, Sunscreen
• Team addresses, Team gifts, Thorlos-thick/thin, Toe pads, T-shirts
• Vaseline/lip balm
• Water bottle, Water bottle holder, Windbreaker

And this is a shorter list. As you get more and more Walks under your feet, you leave out what you don’t need.

• I used to wear a fanny pack, but it kills my back by the end of the 3rd day – Gone
• I took band-aids, antibiotic ointment, etc. – medics have all you need – Gone

And since this old lady no longer sleeps in Tent City, that cut out a ton of stuff – like a sleeping bag – huge.

The Walk is next weekend, November 16-18.

• If you live in San Diego, come cheer us on
• Everyone can think Happy Feet thoughts for all of us

Thank you again to all my contributors. Walk on!

BigStock Photo Credit

NOTE: I will be in San Diego from November 7th through November 20th. Part of that time will be spent walking 60 miles for the 3-Day Walk for the Cure.

I will respond to Comments as soon as I can. Walk on! And thank you.

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